Sonni Adams

VP, Creative Director at Freestyle Creative

Be excellent to each other and do dope stuff with dope people – that’s Sonni. For the last 17 years, Sonni has been obsessed with creating vibrant solutions to deliver dynamic messaging systems across platforms ranging from TV to TikTok, and thrives on moving brands forward by inspiring human connections. Recognizing the pivotal role relationships play in shaping effective campaigns, she leverages these connections to lead with a strategic mindset, driving bottom-line results, enhancing brand visibility and delivering tailored messages to target audiences.